Director of Marketing

Posted
2021-05-25
Employment Type
Full-time
Job Location

Remote
Remote, TN 37205
United States

About Achieve

Achieve Internet is a leading enterprise software product and solution provider with over 20 years of experience. Our core business is developing API Strategy, building API solutions, and creating world-class API Portals. Our product lines include an advanced API Portal and an API Security platform. Both are offered as a SaaS solution with the portal also available in a standalone version. We need someone to lead our Marketing efforts in support of the launch of these new products. 

We are currently seeking candidates for a Director of Marketing. The ideal candidate will be a forward thinking, accountable and creative individual with experience marketing B2B SaaS and professional services companies with a high growth focus. Join the Achieve team and make delivering innovative solutions part of your extraordinary career. 

Job Responsibilities of the Director of Marketing:

  • Evaluate current market, Achieve Internet and Apiboost product and services offerings
  • Create a comprehensive Marketing plan focused on the highest impact channels to drive product awareness and new business opportunities
  • Develop specific plans for product launch, inbound marketing, and outbound marketing sales efforts 
  • Plan and develop brand messaging strategy including blogs, webinars, eBooks, B2B social media, website SEO, paid advertising and video creation and editing
  • Launch marketing planning and execution of SaaS materials
  • Create and maintain online technical/user guide
  • Support SDR/ADR
  • Develop and execute inbound sales lead campaign
  • Prepare client facing materials including SOW/proposal templates, software demo videos, slide decks, and one pagers
  • Event planning and execution, in person and virtual
  • Manage and monitor marketing costs and budgets

Knowledge and Expectations of a Director of Marketing:

  • Experience with marketing B2B SaaS
  • Experience with professional services companies
  • Experience with digital technologies (web development, API management)
  • Ability to create comprehensive marketing plans
  • Ability and desire to keep up with technical trends
  • Accountable to senior management 
  • High growth focus
  • Knowledge and ability to work independently 

Benefits that Achieve offers to the Director of Marketing:

  • Competitive pay
  • Health insurance, dental insurance, life insurance, and long-term disability
  • Vacation time accrued on a bi-monthly basis
  • Paid sick time
  • 401K plan 
  • Employee investment

Life at Achieve as a Director of Marketing:

  • Emphasis on work/life balance
  • Strong focus on teamwork
  • Opportunities for learning
  • Openness from management on ideas and initiatives
  • Focus on trust, integrity, and respect

Requirements:

  • Bachelor’s degree in marketing or related field of study
  • 10 years’ experience in B2B software product and services marketing
  • SaaS product marketing experience
  • Understanding of latest marketing tools and techniques
  • Track record of successfully deploying marketing campaigns and measuring outcomes
  • Experience effectively collaborating with all levels of an organization